METHODOLOGICAL CHALLENGES IN THE USE OF THE INTERNET FOR SCIENTIFIC RESEARCH: TEN SOLUTIONS AND RECOMMENDATIONS

ULF-DIETRICH REIPS, TOM BUCHANAN, JOHN KRANTZ, KEN MCGRAW

DOI: http://dx.doi.org/10.21697/sp.2015.14.2.09

Abstrakt


Naukowcy, wydawcy oraz inni ludzie ze środowiska naukowego wykazali, i nadal wykazują, duże zainteresowanie i entuzjazm dla badań za pośrednictwem internetu. Badania metodologiczne dowiodły jednak istnienia szeregu wyzwań, które powinny zostać wzięte pod uwagę przez badaczy przy planowaniu swoich działań. Artykuł prezentuje sposoby rozwiązania dziesięciu problemów, pojawiających się dość powszechnie przy wykorzystaniu internetu w badaniach naukowych. Te przeszkody i sposoby rozwiązania to: powtórzenia lub wypełnianie przez tego samego użytkownika wielu ankiet, możliwość analizy różnic między grupami badawczymi, raportowanie zmiennych demograficznych uczestników ankiet internetowych, możliwość porównywania prób internetowych i laboratoryjnych, stabilność stosowanych narzędzi badawczych, międzynarodowy charakter internetu, możliwe zakłopotanie wynikające z badań online lub sposobu rekrutacji do niego, rezygnacje z badania i inne typy niskiego response rate, a także przekonanie, że badanie internetowe zawsze prowadzi do odmiennych wyników.


Słowa kluczowe


metodologia; badania online; standardy badawcze; rekomendacje; równoważność pomiaru

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Bibliografia


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