Grochowska, Alicja, and Jerzy Majewski. 2006. “The Polygraph System As an Instrument for Measuring Physiological Reactions to Advertisement”. Studia Psychologica: Theoria Et Praxis, no. 6 (August):65-80. https://czasopisma.uksw.edu.pl/index.php/sp/article/view/2620.