KRISTANOVA, Evelina. Comparative Advertising and Consumer Perceptions of Brands - An Empirical Study. Culture - Media - Theology, [S. l.], v. 58, p. 199–216, 2024. DOI: 10.21697/kmt.2024.58.09. Disponível em: https://czasopisma.uksw.edu.pl/kmt/article/view/14415. Acesso em: 13 nov. 2026.