In the media and journalism, quality means caring for epistemology and axiology. In the article, I discuss what, in my view, are six key obstacles to achieving the said quality. Having originated in the modern communication and media technologies, they are closely linked together; they also impact each other. These obstacles are: primary experience, hybridization of media coverage, technoratiomorphism with a surplus of ratiomorphism in the sphere of intersubjectivity, a crisis of fact and testimony, a deepening dissonance between the power of sending and receiving media coverage, and supplanting epistemology with gnoseology,
i.e. epistemology of an individual entity. In the article’s conclusion, I offer a suggestion on how to neutralize these obstacles.