Transmisja sprzedażowa na Facebooku jako gatunek internetowy i wspólnototwórczy akt komunikacji oraz rozrywkowe show

Marta Jarosz

doi:10.21697/kmt.2023.54.04

Published: 2023-07-20

Vol. 54 (2023)

Sales broadcast on Facebook as an internet genre and a community-creating act of communication and an entertaining show

Marta Jarosz

Kultura Media Teologia

Section: Artykuły i rozprawy

https://doi.org/10.21697/kmt.2023.54.04

Abstract

In this article, I attempt to indicate the genre pattern appropriate for sales broadcast. I also try to systematize the methods of operation of the senders of the discussed message, which goal is to optimize sales. I look for an answer to the question of what linguistic and nonlinguistic means are used to build it? I put forward the thesis that participation in sales broadcasts is not only
a way for their recipients to make purchases. It is often equally important to draw on the community-building and entertainment functions of the message.

Keywords:

sales broadcast, media genres, online communication, Facebook, entertainment, community

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Citation rules

Jarosz, Marta. “Sales Broadcast on Facebook As an Internet Genre and a Community-Creating Act of Communication and an Entertaining Show”. Kultura Media Teologia, vol. 54, July 2023, pp. 67-86, doi:10.21697/kmt.2023.54.04.

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