https://doi.org/10.21697/kmt.2023.54.04
In this article, I attempt to indicate the genre pattern appropriate for sales broadcast. I also try to systematize the methods of operation of the senders of the discussed message, which goal is to optimize sales. I look for an answer to the question of what linguistic and nonlinguistic means are used to build it? I put forward the thesis that participation in sales broadcasts is not only
a way for their recipients to make purchases. It is often equally important to draw on the community-building and entertainment functions of the message.
Język Polski
English