Published: 2023-07-20

Rhetoric of Botes: Self Presentaton, Identity, Image

Marek Kochan
Kultura-Media-Teologia
Section: Artykuły i rozprawy
https://doi.org/10.21697/kmt.2023.54.06

Abstract

The topic of this article is the rhetoric and self-presentation strategies of chatbots, pretending human beings (consultants calling to potential clients in behalf of private companies). The author uses H.P. Grice’s conversation maxims and E. Goffman’s theory of social life as a theatre (dramatical perspective), explained in The Presentation of Self in Everyday Life, to analyse and describe chatbots
„performances”, the sources of chatbots reliability (as humans) and utterances challenging it, leading to discover them as machines (AI). In the article the three models of human-chatbots communication are described: Submission, Confrontation and Passive Resistance. The author analyses humans’ dialog strategies to recognize chatbots as robots, describes humans/chatbots dialog structures as games (in sens of this term used in E. Berne’s book The Games People Play) and discusses ethical aspect of chatbots-
humans conversations.

Keywords:

Chatbots, self presentation, image, conversation, rhetoric

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