The content shared online includes narratives about difficult experiences, illnesses, accidents, traumas. The effect of publishing them can be to raise funds for treatment, obtain psychological support, or integrate communities. They are partially assimilated by the discourse of entertainment. An excess of this type of content has, among other things, an impact on compassion fatigue syndrome
[Moeller 1999]. An interesting issue in this context is the process of initiating and decoding compassion implied in selected digital
messages. The author is interested in the verbal and visual means accompanying the exposure of compassion in the digital
environment. As part of the study of selected animal narratives, an attempt is also made to identify the dominant receiving practices.