, Marta Woźniak
, Anna Prusak
https://doi.org/10.21697/kmt.2023.56.05
At present, media communication constitutes the main channel of information transfer to external stakeholders of the project. The aim of this paper is to analyze external media messages coming from various sources (namely press, radio, television, Internet portals) in terms of how they represented the organ revitalization project in St. Mary’s Church in Krakow. The project was carried out in the years 2015-2022 and consisted in the reconstruction and conservation of the basilica’s instrumentation, as well as the renovation and conservation of the surrounding space behind the organ in the presbytery and in the main music choir. The obtained source materials (media messages) were subject to content analysis, both quantitative and qualitative. The results allowed an assessment of media messages, and derive implications useful in planning communication activities in other projects
Język Polski
English