https://doi.org/10.21697/kmt.2024.59.05
The aim of the article is twofold. In its first part, I will attempt to show that the sense of smell has long been present in the scholarly discussion and popular awareness. For this reason, the claim commonly circulating now, that the COVID-19 pandemic has changed the way we think about the significance of this sense, is a false one. The belief that it was the pandemic that brought the attention to smell and fuelled intensive research into it is not confirmed by the history of research of the last decades.
In the second part of the article, I will propose a claim that the attempts to bring fragrance to the old and new media should not be considered a failure. Paradoxically, the fiasco of multi‑sensory perception might be the last refuge for a participant of the modern media culture.
Język Polski
English