Published: 2024-11-13

Media image of Roztocze in selected examples of private Instagram accounts

Małgorzata Peroń
Kultura-Media-Teologia
Section: Artykuły i rozprawy
https://doi.org/10.21697/kmt.2024.59.07

Abstract

The article describes media images that are shaped by private users of the Instagram application. The analysis of the published content allows us to conclude that both the photographic and text materials provided focus on natural values. Roztocze is seen from the perspective of a traveler looking for silence and separation from civilization. Posts promoting active recreation and the cultural values ​​of the region are subordinated to the natural resources of Roztocze. The beauty of nature and an emotionally positive attitude towards the region are emphasized by the account names and tags describing a given photo. Photos of the region appear as visual messages about the uniqueness of Roztocze.

Keywords:

media image, Instragrem, photography, online communication, Internet

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