The article discusses the topic of safefitism, i.e. the cult of security (increasingly present in contemporary culture) and the related tendency to excessively eliminate all (real and imaginary) threats to human life and health. I narrowed these issues down to the area of social life, which is the upbringing of children and youth. In this context, safefitism manifests itself especially in the overprotection of parents, i.e. in their tendency to excessively care about the safety of their children, which in practice leads to constant control over the child's actions (the "helicopter parenting" syndrome). As a result, today we are raising weak, mentally "fragile" beings, hypersensitive to criticism and stress. Reflection on the culture of sefitism is new in Poland and has not yet been synthesized, so the first part of the presented text presents a review of (mainly Western) literature on this problem. Reflection on the culture of sefitism is new in Poland and has not yet been synthesized, so the first part of the presented text presents a review of (mainly Western) literature on this problem. The article also emphasized that the media, both social and traditional, play a significant role in the process of social assimilation of sefitism - therefore the main aim of the work was to examine whether this idea is already present in the Polish media discourse on raising children and youth - and if so, how it is presented in them. Research has shown that on Polish websites devoted to educational topics, one can find manifestations of the culture of sefitism in both trends identified by theoreticians: education in physical and emotional safety. The analysis presented in this work has cognitive value as an exploratory study and enables preliminary identification of the problem from the perspective of cultural, social and media studies. At the end of the article, the need for in-depth research on the presence of the idea of sefitism in the media and its impact on Polish society was signaled.
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