Próba zastosowania poligrafu do badania reakcji na reklamę.

Alicja Grochowska; Jerzy Majewski

Published: 2006-08-22

No. 6 (2006)

The polygraph system as an instrument for measuring physiological reactions to advertisement

Alicja Grochowska , Jerzy Majewski

Abstract

The aim of this study was to show that a polygraph is a sensitive instrument measuring physiological reactions to advertisement (e.g. appealing to narcissism, aggressiveness, controversy and humour). 351 Ss took part in four studies. Physiological reactions were registered and analysed by the computer polygraph system Lafayette LX-3000W. The results indicate that advertisement appeals to narcissism, aggressiveness, controversy and humour elicit the physiological arousal. The meaning of application is discussed.

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Grochowska, A., & Majewski, J. (2006). The polygraph system as an instrument for measuring physiological reactions to advertisement. Studia Psychologica: Theoria Et Praxis, (6), 65–80. Retrieved from https://czasopisma.uksw.edu.pl/index.php/sp/article/view/2620

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Alicja Grochowska

studia_psychologica@uksw.edu.pl

Affiliation:

Szkoła Wyższa Psychologii Społecznej

Jerzy Majewski

Affiliation:

Stowarzyszenie Poligraferów Polskich