Abstract

The means of social communication are the tools that help in the wider education and pastoral Salesian service for young people. Therefore it is placed in the context of the Salesian Social Communication System that continuous com- munication style introduced by Don Bosco in Valdocco. The Apostle of Young People, who was also a writer, publicist, publisher, and distributor, appreciated the traditional means of social communication – theatre and music. The social communication instruments were also used in games and competitive sports. This became the foundation for modern communication system that translates the range of involvement and personal attitudes of those who agree to create an environment which is a real community of sharing ideals, values, relationships at the level of daily living in a community and a neighbourhood, understood either as ‘real’ or ‘virtual’.