Abstract

This article concerns the legitimacy of the diagnosis of McKenzie that Marcuse’s philosophy speaks of what today is called organizational performance. But the main purpose of these considerations is to answer the question of whether the proposal to create a new civilization presented by Marcuse and the theoretical attempt to reconcile the pleasure principle with the reality principle is possible. Marcuse wanted to create the vision of a new society as an alternative to the existing industrial society. To this end, he combined Marx and Freud’s perspective because he considered that only the combination of theory of the productive forces and psychoanalytical considerations would help determine the necessary conditions for the emergence of a new, non-repressive reality. Marcuse called for the project of a new principle of reality which would also include the pleasure principle. It seems, however, he did not notice that mutation forces pass into normative forces. What Marcuse expected, on one hand, has been fulfilled, on the other, however, created a lot of disadvantages which he did not foresee.