Published: 2023-06-30

I am INFP, and You? The impact of the Myers-Briggs online personality test on human identity in a culture of liquid modernity

Edyta Kus
Academic Journal of Sociology
Section: Articles
https://doi.org/10.21697/ucs.2023.31.1.03

Abstract

The subject of the study presented in the article is the popular Myers-Briggs personality test, and the goal is to demonstrate the potential that this test has as tool for the reproduction of power and further influence on human identity in postmodern times of uncertainty. Its main conclusions are embedded in the theoretical framework of the culture of algorithms created on the basis of the need to simplify various elements of the world. They draw attention to the social dimension of identity and the process of quantification to which it is subjected. The reduction of personality to numbers is carried out not only at the level of dividing socjety into 16 types, but also, among other things, through the use of an answer scale in a test, the presentation of character traits by percentages or letter abbreviations describing individual types. Critical discourse analysis was used as a research method.

Keywords:

identity, personality, postmodernism, algorithmic culture, Myers-Briggs type indicator, MBTI, critical discourse analysis (CDA)

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Citation rules

Kus, E. (2023). I am INFP, and You? The impact of the Myers-Briggs online personality test on human identity in a culture of liquid modernity. Academic Journal of Sociology, 31(1), 19–25. https://doi.org/10.21697/ucs.2023.31.1.03

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