Published: 2025-12-31

A case study of the effect of social campaigns to reduce racism prejudices in the era of political instrumentalization of fear and the use of negative migration emotions

Katarzyna Majewska Profil ORCID autora Katarzyna Majewska
Academic Journal of Sociology
Section: Articles
DOI https://doi.org/10.21697/ucs.2025.36.2.02

Abstract

This article examines the impact of social campaigns on public attitudes toward racism, particularly in the context of growing hostility toward refugees. The author highlights that negative perceptions of migrants stem from both economic concerns and xenophobia, which are reinforced by political and media narratives. Social campaigns, when strategically designed, can counter these issues, although their effectiveness is often limited by societal polarization and short-term impact. A case study of the Black Lives Matter movement illustrates both the strengths and challenges of such campaigns, including corporate performative support and radicalized messaging. The article emphasizes the importance of integrating traditional and digital communication channels and maintaining long-term engagement in social campaigns to achieve lasting social change.

Keywords:

social campaigns, racism, xenophobia, refugees, media narratives, Black Lives Matter

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Citation rules

Majewska, K. (2025). A case study of the effect of social campaigns to reduce racism prejudices in the era of political instrumentalization of fear and the use of negative migration emotions. Academic Journal of Sociology, 36(2), 11–27. https://doi.org/10.21697/ucs.2025.36.2.02

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