https://doi.org/10.21697/zk.2024.11.08
The creators of posters and films represent different artistic sensibilities, which stem from, among other things, their work in different media, resulting in contrasting viewer expectations of these cultural artefacts. A film introduces sequences of images and sounds in a specific time frame, and is therefore watched over a long period of time, during the tens of minutes allotted for its viewing. A poster, on the other hand, presents images and words in their graphic synthesis on a plane. It sends a concise message, because it is perceived “in passing” while its viewer is driving a car, waiting for a bus or buying a ticket. My research problem is related precisely to the communication method of this multi-semiotic, sensual, analytical duration of the film in the pictorial and verbal, conceptual, simplified poster “moment”. I decided to analyze this issue in the context of Mieczyslaw Wasilewski's work.
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