This article is the third one in the series entitled “The Post-Cistercian Abbey in Ląd as a Cultural Centre”. The first two papers were published in Seminare, No. 3 and 4, 2014. The present article provides an evaluation of the research concerning tourists’ opinions on the attractiveness of the currently prepa- red cultural offer, its influence on the number of tourists, influence of specific factors on the reception the new offer and the attractiveness of the offer’s particular categories.
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