https://doi.org/10.21852/sem.2002.28
The first point talks about the new cultural situation, in which the little boy in Poland found himself, after the period of political, social, cultural and economic transformation. In the following point he highlights the influence of the mass media on the person. A brief history of advertising was also presented. The next point discovers the mechanisms of advertising, which uses them in modern society. Point five speaks of the influence of advertising on the child from an economic point of view. The functioning of advertising goes towards the market and the sale of products in large quantities. The advertisement is also present in the school (e.g. in the United States). In this situation we can speak of a manipulation of the child. The article also talks about the laws of advertising and its use. The last argument demonstrates the Church's point of view on advertising.
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Język Polski
English