Personalizacja przekazu religijnego i profilowanie użytkownika w świecie cyfrowym.  Perspektywa teologii stosowanej

Hubert Siepert

doi:10.21697/kmt.2025.62.03

Published: 2025-06-27

Vol. 62 No. 2 (2025)

Personalization of Religious Messaging and User Profiling in the Digital World. A Perspective of Applied Theology

Hubert Siepert

Kultura Media Teologia

Section: Artykuły i rozprawy

https://doi.org/10.21697/kmt.2025.62.03

Abstract

A Perspective of Applied Theology” analyzes how new technologies impact religious communication and faith formation. The author discusses the mechanisms of content personalization and user profiling in social media, and their potential application in evangelization. The opportunities and challenges associated with digital technologies, such as misinformation and deep fakes, are presented. The document highlights the role of applied theology, which combines theological reflection with other disciplines, in helping the Church adapt to digital realities and effectively evangelize in the virtual world. The article employs research methods such as a literature review, descriptive methods, and a critical analysis of the phenomenon described in the text.

Keywords:

new technologies, social media, applied theology, pastoral care, evangelization

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Siepert, Hubert. “Personalization of Religious Messaging and User Profiling in the Digital World. A Perspective of Applied Theology”. Kultura Media Teologia, vol. 62, no. 2, June 2025, pp. 40–54, doi:10.21697/kmt.2025.62.03.

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Hubert Siepert

hubert.siepert@onet.pl
https://orcid.org/0009-0009-1812-3491

Affiliation:

Cardinal Stefan Wyszyński University in Warsaw Poland

Bio Statement (e.g., department and rank)

magister teologii ogólnej (Akademia Katolicka w Warszawie – 2021 rok), licencjat kanoniczny z teologii pastoralnej (Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie – 2024 rok); obecnie doktorant teologii pastoralnej na Wydziale Teologicznym UKSW.