Pseudowydarzenia w procesie kreowania wizerunku politycznego

Żaneta Wełna

doi:10.21697/kmt.2026.66.05

Published: 2026-06-29

Vol. 66 No. 2 (2026)

Pseudo-events in the process of creating a political image

Żaneta Wełna

Kultura Media Teologia

Section: Varia

https://doi.org/10.21697/kmt.2026.66.05

Abstract

Pseudo-events – media happenings organized by political actors – are considered one of the key manifestations of their communicative pragmatism. The purpose of the article is to present ways of using pseudo-events in the process of creating the image of Polish politicians. The research material consists of media messages from the main Internet portals in Poland and posts from the profiles of politicians on social networks, which have the character of report from pseudo-events. Using media content analysis, four popular image creations resulting from political pseudo-events were identified: politician-employee, politician-social worker, politician-athlete and politician-host.

Keywords:

pseudo-event, political image, political communication, mediatization of politics

Download files

pdf (Język Polski)

Citation rules

Wełna, Żaneta. “Pseudo-Events in the Process of Creating a Political Image”. Kultura Media Teologia, vol. 66, no. 2, June 2026, pp. 77-93, doi:10.21697/kmt.2026.66.05.

Cited by / Share

Licence

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Żaneta Wełna

zaneta.welna@upjp2.edu.pl
https://orcid.org/0000-0003-1709-494X

Affiliation:

Pontifical University of John Paul II in Kraków Poland

Bio Statement (e.g., department and rank)

Żaneta Wełna holds a PhD in the social sciences in the discipline of communication and media studies. She is an Assistant Professor in the Department of Theory and History of Media at the Faculty of Social Communication of the Pontifical University of John Paul II in Kraków and a member of the Polish Communication Association. Her research focuses on political communication, particularly the ethics and rhetoric of political actors, as well as new forms and tools of communication.