Aggarwal, Sakshi, and Shweta Jha. 2022. “Eco Marketing: Cultivating Green Consumers and Communities—Marketing Strategies to Facilitate Green Purchase Behavior.” In Dealing with Socially Responsible Consumers, edited by Jishnu Bhattacharyya, 149-167. Singapore: Palgrave Macmillan.
DOI: https://doi.org/10.1007/978-981-19-4457-4_9
Google Scholar
Akturan, Ulun. 2018. “How does greenwashing affect green branding equity and purchase intention? An empirical research.” Marketing Intelligence & Planning 36(7): 809-824. https://doi.org/10.1108/MIP-12-2017-0339.
DOI: https://doi.org/10.1108/MIP-12-2017-0339
Google Scholar
Azungah, Theophilus. 2018. “Qualitative research: deductive and inductive approaches to data analysis.” Qualitative Research Journal 18(4): 383-400. https://doi.org/10.1108/QRJ-D-18-00035.
DOI: https://doi.org/10.1108/QRJ-D-18-00035
Google Scholar
Benetti, Karin. 2016. “The Role of CSR Filter in the Context of Company's Strategy.” 3rd International Conference: Economics and Business Management in the 21st Century.
Google Scholar
Bornstein, Daniel B., William J. Davis. 2014. “The transportation profession’s role in improving public health.” Institute of Transportation Engineers Jouurnal 84(7): 18-24.
Google Scholar
Bowen, Frances, J. Alberto Aragon-Correa. 2014. “Greenwashing in Corporate Environmentalism Research and Practice: The Importance of What We Say and Do.” Organization & Environment 27(2): 107–112. https://doi.org/10.1177/1086026614537078.
DOI: https://doi.org/10.1177/1086026614537078
Google Scholar
Braun, Virginia, Victoria Clarke. 2019. “Reflecting on reflexive thematic analysis.” Qualitative research in sport, exercise and health 11(4): 589–597. https://doi.org/10.1080/2159676x.2019.1628806.
DOI: https://doi.org/10.1080/2159676X.2019.1628806
Google Scholar
Commission. 2020. “Environmental claims in the EU – inventory and reliability assessment.” European Commission 2022 IMPACT ASSESSMENT REPORT Accompanying the document Proposal for a DIRECTIVE OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and better information. Accessed August 20, 2023. https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52022SC0085.
Google Scholar
Dahl, Richard. 2010. “Green Washing Do You Know What You’re Buying?” Environmental Health Perspectives 118(6): 247–252. https://doi.org/10.1289/ehp.118-a246.
DOI: https://doi.org/10.1289/ehp.118-a246
Google Scholar
de Freitas Netto, Sebastião Vieira, Marcos Felipe Falcão Sobral, Ana Regina Bezerra Ribeiro, Gleibson Robert da Luz Soares. 2020. “Concepts and forms of greenwashing: a systematic review.” Environmental Sciences Europe 32: 19. https://doi.org/10.1186/s12302-020-0300-3.
DOI: https://doi.org/10.1186/s12302-020-0300-3
Google Scholar
Doyle, Charles. 2011. A dictionary of marketing. Oxford: Oxford University Press. https://doi.org/10.1093/acref/9780199590230.001.0001 .
DOI: https://doi.org/10.1093/acref/9780199590230.001.0001
Google Scholar
Dzurikova, Soňa, Katarína Zvarikova. 2023. “Do age cohort and personal income matter in green marketing? The case of the Slovak Republic.” Ekonomicko-manazerske spektrum 17(1): 54–62. https://doi.org/10.26552/ems.2023.1.54-62.
DOI: https://doi.org/10.26552/ems.2023.1.54-62
Google Scholar
European Commission. 2020. Environmental claims in the EU – inventory and reliability assessment. In European Commission (2022) IMPACT ASSESSMENT REPORT Accompanying the document Proposal for a DIRECTIVE OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and better information. Accessed August 01, 2023. https://eur-lex.europa.eu/legalcontent/EN/TXT/PDF/?uri=CELEX:52022SC0085.
Google Scholar
European Environment Agency. 2023. “Who we are.” Accessed August 01, 2023. https://www.eea.europa.eu/en/about/who-we-are.
Google Scholar
Ewe, Soo Yeong, Fandy Tjiptono. 2023. “Green behavior among Gen Z consumers in an emerging market: eco-friendly versus non-eco-friendly products.” Young Consumers 24(2): 234–252. https://doi.org/10.1108/YC-06-2022-1533.
DOI: https://doi.org/10.1108/YC-06-2022-1533
Google Scholar
Gingerich, Elizabeth. 2015. “‘Eco-Friendly’ Marketing: Beyond the Label.” Journal of Applied Business and Economics 17(3): 45–62. Accessed August 20, 2023. http://scholar.valpo.edu/cba_fac_pub/15.
Google Scholar
Ginsberg, Jill Meredith, Paul N. Bloom. 2004. “Choosing the Right Green-Marketing Strategy.” MIT Sloan Management Review Magazine 46(1): 79–84.
Google Scholar
Hernikova, Joanna. 2015. “Greenwashing in Companies Activity ‒ Causes of Use and Efficacy.” Handel Wewnętrzny 4(357): 263–275.
Google Scholar
Horiuchi, Rina, Ryan Schuchard, Lucy Shea, Solitaire Townsend. 2009. “Understanding and Preventing Greenwash: A Business Guide.” BSR and Futerra (July). Accessed August 20, 2023. https://www.bsr.org/reports/Understanding%20_Preventing_Greenwash.pdf.
Google Scholar
Jansson, Johan, Agneta Marell a Annika Nordlund. 2010. “Green consumer behavior: determinants of curtailment and eco-innovation adoption.” Journal of Consumer Marketing 27 (4): 358-370. https://doi.org/10.1108/07363761011052396.
DOI: https://doi.org/10.1108/07363761011052396
Google Scholar
Knott, Eleanor, Aliya Hamid Rao, Kate Summers, Chana Teeger. 2022. “Interviews in the social sciences.” Nat Rev Methods Primers 2(73): 1–15. https://doi.org/10.1038/s43586-022-00150-6.
DOI: https://doi.org/10.1038/s43586-022-00150-6
Google Scholar
Kundu, Suman. 2019. “A Research Paper on Green Marketing.” Journal of Advances and Scholarly Research in Allied Education 16(2): 214–217. Accessed August 20, 2023. https://ignited.in/p/78825.
Google Scholar
Lewandowska, Anna, Joanna Witczak, Przemysław Kurczewski. 2017. “Green marketing today – a mix of trust, consumer participation and life cycle thinking.” Management 21(2): 28–48. https://doi.org/10.1515/manment-2017-0003.
DOI: https://doi.org/10.1515/manment-2017-0003
Google Scholar
Li, Shaoying, Caigang Zhuang, Entong Guo, Konghua Liang, Shi Liang. 2023. “Research on bike-sharing travel behavior: A review of the Chinese language literature.” Transactions in Urban Data, Science, and Technology 2(2-3). https://doi.org/10.1177/27541231231179397.
DOI: https://doi.org/10.1177/27541231231179397
Google Scholar
Lyon, Thomas P., A. Wren Montgomery. 2015. “The Means and End of Greenwash.” Organization & Environment 28(2): 223–249. https://doi.org/10.1177/1086026615575332.
DOI: https://doi.org/10.1177/1086026615575332
Google Scholar
Marko, Marianna, and Alena Kusá, 2023. “Greenwashing and the Nature of Education in Relation to Consumer Trust in Fast Fashion Marketing Communication.” Communication Today 14(1): 86–99. https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.6.
DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.6
Google Scholar
Moravcikova, Dominika, Anna Krizanova, Jana Kliestikova, Martina Rypakova. 2017. “Green Marketing as the Source of the Competitive Advantage of the Business.” Sustainability 9(12): 2218. https://doi.org/10.3390/su9122218.
DOI: https://doi.org/10.3390/su9122218
Google Scholar
Noble, Helen, Joanna Smith. 2014. “Qualitative data analysis: a practical example.” Evidence-Based Nursing 17: 2-3. http://dx.doi.org/10.1136/eb-2013-101603.
DOI: https://doi.org/10.1136/eb-2013-101603
Google Scholar
Parker, Charlie, Sam Scott, Alistair Geddes. 2019. “Snowball sampling.” SAGE research methods foundations. https://doi.org/10.4135/9781526421036831710.
DOI: https://doi.org/10.4135/9781526421036831710
Google Scholar
Schmuck, Desirée, Jörg Matthes, Brigitte Naderer. 2018. “Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising.” Journal of Advertising 47(2): 127–145. https://doi.org/10.1080/00913367.2018.1452652.
DOI: https://doi.org/10.1080/00913367.2018.1452652
Google Scholar
Sharma, Ajai Pal. 2021. “Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda.” International Journal of Consumer Studies 45(6): 1217-1238. https://doi.org/10.1111/ijcs.12722.
DOI: https://doi.org/10.1111/ijcs.12722
Google Scholar
Sheehy, Benedict, Federica Farneti. 2021. “Corporate Social Responsibility, Sustainability, Sustainable Development and Corporate Sustainability: What Is the Difference, and Does It Matter?” Sustainability 13(11): 5965. http://dx.doi.org/10.3390/su13115965.
DOI: https://doi.org/10.3390/su13115965
Google Scholar
Siltaloppi, Jaakko, Risto Rajala, Henri Hietala. 2021. “Integrating CSR with Business Strategy: A Tension Management Perspective.” Journal of Business Ethics 174: 507–527. https://doi.org/10.1007/s10551-020-04569-3.
DOI: https://doi.org/10.1007/s10551-020-04569-3
Google Scholar
Sun, Yongbo, Binbin Shi. 2022. “Impact of Greenwashing Perception on Consumers’ Green Purchasing Intentions: A Moderated Mediation Model.” Sustainability 14(19): 12119. https://doi.org/10.3390/su141912119.
DOI: https://doi.org/10.3390/su141912119
Google Scholar
The Office of the Deputy Prime Minister for Investment and Informatisation. 2018. “Voluntary National Review of the Slovak Republic on the Implementation of the 2030 Agenda for Sustainable Development.” Accessed August 20, 2023. https://sustainabledevelopment.un.org/content/documents/20131Agenda2030_VNR_Slovakia.pdf.
Google Scholar
Tong, Alison, Peter Sainsbury, Jonathan Craig. 2007. “Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups.” International Journal for Quality in Health Care 19(6): 349–357. https://doi.org/10.1093/intqhc/mzm042.
DOI: https://doi.org/10.1093/intqhc/mzm042
Google Scholar
UNECE. 2016. “UNECE and the SDGs Supporting countries to achieve the SDGs.” Accessed August 20, 2023. https://unece.org/unece-and-sdgs-2.
Google Scholar
Yang, Zhi, Thi Thu Huong Nguyen, Hoang Nam Nguyen, Thi Thuy Nguyen, and Thi Thanh Cao. 2020. “Greenwashing behaviours: Causes, taxonomy and consequences based on a systematic literature review.” Journal of Business Economics and Management 21: 1486–1507. https://doi.org/10.3846/jbem.2020.13225.
DOI: https://doi.org/10.3846/jbem.2020.13225
Google Scholar
, Katarína Izáková
https://doi.org/10.21697/seb.5800
English
Język Polski