https://doi.org/10.21697/zp.2024.24.1.10
In a situation of high inflation and low interest rates on bank deposits, consumers and businessmen are looking for ways to invest their savings in the best possible way. Financial agents try to persuade private and institutional investors to commit their savings to them, often promising a high profit rate at no risk. This touting procedure, known as “celebrity branding” or “celebrity advertising,” engages the services of popular web personalities such as you tubers and instagrammers for this marketing strategy. Some of the gimmicks financial hustlers use as a special instrument for unfair offers are a variety of pyramid-like marketing systems masked by catchwords like “program,” “earning from home” or “earning on the Internet,” investments in cryptoassets (cryptocurrencies and tokens), a compilation of these two instruments or, for example, investments in so-called “social bonds,” which in fact are disguised loans. This article analyses selected contemporary risks to safe investment for Polish consumers and the actions taken by the Polish public authority responsible for the protection of their interests, that is the President of the Polish Office of Competition and Consumer Protection, to counteract these risks.
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